Bally Sagoo (born Baljit Singh Sagoo) is a British Asian musician and DJ who was born in Ranjit Nagar, Delhi, India, but grew up in Birmingham, England, in a predominantly Black neighbourhood, influenced by disco, rap and Motown music. In an interview "Re-mixing Identities: "Off" The Turn-Table," Bally said:
"Indian music was Indian music. So I just left that side of things and I moved into the Western side of things and I was getting into English and American music... I was a typical example of someone who didn't know what Asian people were about. I was too much into the Western society business. My friends were mainly black and I didn't have many Asian mates because of, talking fifteen years ago you know, we didn't have funky Asian music... Then all of a sudden things just changed. I just got so much into it and my mates were like 'my god Bally Sagoo's doing Indian music.'"
He gained success as a DJ in the club scene and broke into music by revamping old Bollywood hits and fusing them with hip hop. He is widely credited as one of the original pioneers of what is now modern Indian music, and for triggering the explosion of modern Bhangra pop music (although his music was and is more a fusion of Western dance and hip hop with existing Indian music). This is specifically seen in his 1994 album Bollywood Flashback, followed up with Rising From The East in 1996. Bally runs a production company named Ishq Records that manages several artistes like Bohemia and Gunjan. He has worked twice with the Pakistani pop singer Hadiqa Kiyani.
On an international scale, his most famous work features prominently in Gurinder Chadha's film Bend It Like Beckham. He worked together with Amitabh Bachchan for a musical rendition of Harivansh Rai Bachchan's poetry and produced Nusrat Fateh Ali Khan's album Magic Touch.
In 2007 he starred in the punjabi movie Sajna ve Sajna.